What a lead actually costs, and who is really selling it.
Lead buying is the least transparent purchase most businesses make. Prices swing without explanation, exclusivity is asserted and rarely proven, and the same contact often gets sold several times before you call it.
GuaranteedLeads is a buyer-side research desk: what a lead costs by vertical, who owns each platform underneath the brand name, and what buyers report once the contract is signed.
We will email you the day the data goes live.
One email when the first vertical publishes. Nothing else until then.
Email only. No phone calls, no sales pitch, one-click unsubscribe. Your address is never sold or passed to a vendor.
First verticals on the desk
These are the verticals on the desk and the questions each report has to answer. We are not publishing a price range until it is sourced from vendor rate cards, buyer interviews, and paid-search benchmarks we can cite. Every figure will ship with its source and sample size, or it will not ship.
| Vertical | What the report answers | Research status |
|---|---|---|
| Residential solar | Real cost per lead by state, and which platforms resell the same inventory | In research |
| Roofing & storm restoration | How pricing moves with storm cycles, and what exclusivity actually buys | In research |
| Auto & home insurance | Resale depth per contact, and where the aggregators sit in the chain | In research |
| Personal injury & mass tort | What separates a genuinely exclusive lead from a shared one at the top end | In research |
| HVAC & home services | Platform ownership map, and what buyers report after the first quarter | In research |
How this desk works
Three commitments that decide what gets published and what does not.
Buyer-side only
We work for the business writing the check, not the platform cashing it. No vendor can pay for a ranking, a rating, or the removal of a finding.
A number or nothing
Every price, close rate, and resale figure ships with its source and sample size. Where we could not verify it, the table says so instead of guessing.
Follow the money upstream
Half the brands in this market resell the same inventory. We map who owns which platform, so you know when two quotes are the same pool of contacts.